Summer Deadlines
Please note: deadlines for the academic year are different! Please visit the Fall/Winter Deadlines page.
Plenty of advertising space is available from May through mid-August, and space rental is deeply discounted. However, new placements are only availabe once a month due to limited demand and limited driver availability. Unlike the Fall/Winter, when demand is high and drivers complete routes several days a week, all print advertisements (Diag boards, Diag banners, Bus signs, and the Michigan Union banner) are placed on the same route, generally Mondays, during the Spring/Summer. Available placement dates for 2013 are:
- May 6 - June 3
- June 3 - July 1
- July 1 - July 29
- July 29 - August 26
- Weekly routes and Fall placement schedules resume on Sunday, August 25 and Monday, August 26
| Advertising Service / Item | Due | Time due / notes |
|---|---|---|
| Diag board canvases |
Due by 4PM on 5/6 for placement on 5/6. Due by 4PM on 6/3 for placement on 6/3. Due by 4PM on 7/1 for placement on 7/1. Due by 4PM on 7/29 for placement on 7/29. |
4:00 p.m. |
| Late placement available? | Yes | Can be submitted after the placement deadline and will be placed the following Monday. A late fee of $10 per item applies for items submitted late. |
| Diag Banner Poles |
Due by 4PM on 5/6 for placement on 5/6. Due by 4PM on 6/3 for placement on 6/3. Due by 4PM on 7/1 for placement on 7/1. Due by 4PM on 7/29 for placement on 7/29. |
4:00 p.m. |
| Late placement available? | Yes | Can be submitted after the placement deadline and will be placed the following Monday. A late fee of $10 per item applies for items submitted late. |
| Bus signs |
Due by 3PM on 5/6 for placement on 5/6. Due by 4PM on 5/31 for placement on 6/3. Due by 4PM on 6/28 for placement on 7/1. Due by 4PM on 7/26 for placement on 7/29. |
Submit as late as 3:45 p.m. on day of placement if you glue-mount them yourself. You will need to pay a late fee if you submit them for same-day placement, but they will still go up that night as scheduled. Due at least one business day earlier (which means the previous Friday) if you need SORC staff to glue-mount them. SORC's glue-mounting service is not available if submitted same-day, regardless of the payment of late fees. If you submit your signs on the day they're scheduled to go up, you will need to glue-mount them yourself. |
| Late placement available? | No | Bus signs cannot be accepted late due to staffing requirements for placement. If you miss the deadline for the first month, your signs will be placed the following month, assuming that you reserved for more than one month. |
| Union Banner |
Friday by closing time for Monday placement. Can be submitted as late as 3:45 Monday on the scheduled start date, but there is a $10 late fee. |
3:45 p.m. |
| Late placement available? | No | Drivers are scheduled only once a week to place the Union banner. Don't miss the deadline! |
| Glass Showcases | Renter's decision! | Pick up the key to post your display anytime during regular SORC business hours. Note: SORC is open 11-4 M-F from May through August. |
| Late placement available? | Yes | You can pick up the key to post your display any day, but if you do it late, you are not entitled to a refund for any of the missed days. There is no fee for late placement of showcase displays. |
| Digital Ads | 4PM two days before the reservation is scheduled to start. |
Place your reservation request at least 72 hours (3 business days) in advance. Ads begin displaying at the stroke of midnight on the start date. Email the .jpg file to digital-ad@umich.edu no later than 4PM two business days before you'd like it to begin displaying.
|
|
Late placement available? |
Yes | There is no late fee for digital ads submitted late, but no refunds are granted for missed days of advertising. |
| Table Tents | n/a | Table Tents in University Unions are not offered during the Spring/Summer. Available by lottery only. Check online for availability of spaces or to be added to the wait list for any week. |
How far in advance you need to reserve:
| Advertising Service | Size of order | Time to allow |
|---|---|---|
| Balloons | 48 balloons or fewer, pickup at SORC during regular business hours | same day or next-day |
| More than 48 balloons, pickup or delivery | 2-3 business days | |
| Delivery anywhere on Central Campus | 3-5 business days | |
| Delivery off campus | one week | |
| Custom design work | 2-4 weeks | |
| Diag boards | Most are reserved during the lottery at the start of each semester. | Check online for available spaces. * |
| Diag banners | Most are reserved during the lottery at the start of each semester. | Check online for available spaces. * |
| Union banner | Available only by lottery at the start of each semester; must be an event, program, or service in the Michigan Union. | Available by lottery only. Check online for availability of leftover lottery spaces. * |
| Bus signs |
Reservations for the Spring lottery period, May 6 through September 30, begin on April 1. Plenty of space is available from May through mid-August, and space rental is deeply discounted. However, drivers are only scheduled to place bus signs once a month. The placement dates for 2013 are:
If you would like to reserve bus sign space for any of these dates, submit your request in mid-April and submit the materials the week before. Reservations for Fall begin the first week of July. |
Request space online here. |
| Table Tents | Most are reserved during the lottery at the start of each semester. Not available during Spring/Summer. | Available by lottery only. Check online for availability of spaces or to be added to the wait list for any week. * |
| Digital ads | Reservations for the Spring lottery period, May 6 through September 30, begin on April 1. Allow at least 72 hours (3 business days) for us to process the request. | Request space online. Digital ad space is generally always available. |
| Glass Showcases | Reservations for the Spring lottery period, May 6 through September 30, begin on April 1. Most popular showcase locations (Union, Pierpont) fill up fast, but other locations are generally available available except during peak times. | Go to SORC to reserve space. Check online for available spaces. * |
