SORC

The WHO, WHATWHEN, WHERE, and HOW of SORC Advertising

     

    WHO can reserve

    • Only University of Michigan departments and registered student organizations are eligible to reserve SORC services.
      • Click to read more about general Eligibility & Content requirements.
      • Your student organization must be registered for the current academic year on Maize Pages and must have at least 3 confirmed SOAS authorized signers to enter the SORC lottery or reserve SORC services.  
    • Any member of a student organization may request spaces; an authorized signer must verify the charges and approve the contract before completion.

     

    WHAT there is to reserve

    The Student Organization Resource Center (SORC, pronounced "source") offers 6 different advertising services.  Click any link below to learn more about each service.

     

    WHEN to reserve

    • The calendar year is divided into three reservation periods:  Fall, Winter, and Spring/Summer.  
      • The Spring/Summer 2019 reservation period includes all dates between 5/13/19-9/23/19.
        • Lottery applications for Diag Boards, Banner Poles, and Table Tents are open from 3/28/19 through 4/18/19.
          • Reservation appointments for Diag Boards and Banner Poles will take place on Wednesday, 4/24/19 between 10AM-5PM.
          • Table Tents do not require an appointment; reservations can be completed via email or in person.
        • Online space requests for Bus Signs, Digital Ads, and Glass Showcases will open on 4/19/19.
      • The Fall 2019 reservation period includes all dates between 9/23/19-1/27/20.
        • Lottery applications for Diag Boards, Banner Poles, and Table Tents will open in early May.
          • Reservation appointments for Diag Boards and Banner Poles will take place the second full week of classes in September.
          • Table Tents do not require an appointment; reservations can be completed via email or in person.
        • Online space requests for Bus Signs, Digital Ads, and Glass Showcases will open in early July.
      • The Winter 2020 reservation period includes all dates between 1/27/20-5/11/20.
        • Lottery applications for Diag Boards, Banner Poles, and Table Tents will open the week after Thanksgiving.
          • Reservation appointments for Diag Boards and Banner Poles will take place the second full week of classes in January.
          • Table Tents do not require an appointment; reservations can be completed via email or in person.
        • Online space requests for Bus Signs, Digital Ads, and Glass Showcases will open the week after Thanksgiving.

     

    WHERE to Reserve

    • Some SORC advertising services must be done in person; others can be completed electronically.
      • Diag Board reservations must be done in person.
      • Banner Pole reservations must be done in person.
      • Table Tent reservations can be completed electronically.
      • Bus Sign reservations can be completed electronically.
      • Digital Ad reservations can be completed electronically.
      • Glass Showcase reservations can be completed electronically.
    • Ultimately, all materials must be submitted to SORC for placement, so although you can complete a reservation online, you will need to visit SORC in person to submit your materials (exception:  digital ads).
    • When you sign a contract with SORC, you are reserving the space.  You then submit the materials to SORC before the deadline, and we put them up for you.  With the exception of Glass Showcases, you may not place materials yourself.

     

    HOW to Reserve

    • To learn more about what each of these services is, click on the embedded links, or click on the "Advertising Services" menu at the top of this web page and choose the service you're interested in.

     

    Lottery Services

    The deadline to apply for the lottery for Diag boards, Banners, or Table Tents Thursday, 4/18/19 at 8PM.  Here are some important next steps:

    • Results of the random lottery drawings for Diag boards, Diag banner poles, and Table Tents will be posted prominently on the SORC website before Monday, 4/22/19.
    • Reservation appointments for Diag Boards and Banner Poles will take place on Wednesday, 4/24/19 between 10AM-5PM.  See results here (coming soon)
      • The schedule depends greatly on SORC student staff availability.  
      • All appointments take place at SORC, located in the Michigan League Underground.
    • What you win in the lottery isn't an assigned space; you win an appointment to meet with SORC staff to reserve the spaces you need.  
      • A better draw in the lottery means an earlier appointment time and, thus, a better shot at the most desirable spaces.
    • Unlike the Fall and Winter, there is just one appointment, during which you may reserve Diag boards, Banner Poles, or both.
    • Appointment times are firm; if you miss the appointment, you've missed your group's best opportunity to reserve the most visible/desirable spaces.
    • Anyone from your group can reserve spaces; it does not have to be an authorized signer.  That person will need to know the dates, how many spaces to reserve, and an approximate budget.  An authorized signer will simply need to authorize the charge before the payment deadline (more below).
    • Table Tents require no appointment; a list of winners is posted, and contracts can be finalized either in person or via email.
      • See results here (coming soon)
      • The top four organizations in the drawing are the winners.  They are given a deadline, by which they can either accept and pay for the space, or decline.  
      • If a winning group declines or fails to respond by the deadline, that group forfeits its chance.  The space is then offered to the next organization on the wait list, and that group has a period of time (usually 2-3 days) to decide.
      • This rolling deadline continues until all four spaces for each week are filled.
    • Payment for services reserved at your lottery appointment depends on the start date for your reservations; if your reservation doesn't start until August or September, you will have more time to pay for the contract. Once you provide a shortcode and sign the contract, it is considered final, and SORC's contract cancellation fees apply.
    • Unlike the Fall and Winter, there is no "First Come, First Serve Friday" for the Spring-Summer-September lottery.  Reservations for available spaces will begin immediately after the last lottery appointment on 4/24/19.  

     

    Apply for the Spring-Summer-September Diag board & Banner Pole lottery  

    Apply for the Spring-Summer-September Table Tent lottery 

     

     

    First-come, First-Serve Services

    Other SORC services are not reserved via lottery, but there is a designated start date to reserve them.  The online request forms to request Bus Signs, Digital advertising and Glass Showcases for the Winter reservation period are open now.  There is no deadline for these requests per se, but when the spaces are full, they close. 

    • The request form is online, but if you have never done this before and would like a little extra help, visit SORC between 10AM-8PM weekdays (6PM Fridays).  The student on duty can help guide you through the process and, if you like, can even help you fill out the request form in person.  You will need a laptop to do this.
    • If you've done this before or feel like you don't need any extra help, scroll down to see the space request forms.

     

    Why is there a lottery?

    • SORC services are high in demand.  The concept of "one-stop" shopping for each organization isn't logistically feasible with this many spaces available.  It also is not fair to whatever group ends up at the back of the line.
    • If we didn't schedule appointment times, you would wait a very long time to speak to someone who can help you reserve spaces.  The last time reservations were done on a first-come, first-serve basis, groups lined up and waited for hours to make a reservation.  Those at the back of the line waited for hours but, in the end, all spaces were gone.  Having a lottery keeps you from wasting time this way.
    • SORC is a student-driven organization.  Its work force consists of 16-18 Michigan students and one full-time staff member.  We recognize the importance of spreading out the work over the course of several days so these student employees don't "burn out."
    • Completing reservations via randomly assigned appointment times instead of on a walk-in, first-come first-serve basis does the following:
      • maximizes the fairness of access to limited campus advertising resources.
      • minimizes the amount of wait time; most advertisers are in and out within 20 minutes.  
      • allows you to do as much as possible from the convenience of your computer.
      • Read more about the lottery and its history here

     

    Is this your first time?

    If this is your first experience with reserving advertising services, the process can be a little daunting, but we are here to help you!  

    • SORC is open from 10AM-8PM weekdays (6PM Fridays) during the academic year.  Just stop in during regular business hours to talk to a knowledgeable SORC student employee who can guide you through the process. 
      • You can also email us or call 734-764-0436.
      • This conversation will take at least 15 minutes, so we kindly request that you arrive or call at least 30 minutes before we close.

     

    Online Requests Forms for First-Come, First-Serve Services

    Request Bus Sign space for Winter reservation period (Open now; limited availability)

    Request Digital Ad space for Winter reservation period (Open now)

    Request Glass Showcase space for Winter reservation period (Open now)

     

    Timeline

    • Thursday, 3/28/19  Online lottery applications opened for Diag BoardsDiag Banner Poles, and Table Tents for the Spring-Summer-September reservation period (advertising for 5/13/19 through 9/23/19).  
    • Thursday, 4/18/19   Deadline 8PM to submit Spring-Summer-September Lottery Applications for:
      • Diag Boards & Diag Banners 
      • Table Tents  
    • Weekend of 4/19-4/21  Lottery results and instructions will be vetted, randomly drawn, and posted on the SORC website.
    • Friday, 4/19/19  Online requests open for Bus SignsDigital Ads, and Glass Showcases for the Spring-Summer-September reservation period.
    • Starting Monday, 4/22/19    Winners of Table Tent lottery can complete reservations via email.
    • Wednesday, 4/24/19    Reservation appointments for Diag Boards and Banner Poles for 5/13/19-9/23/19.  
    • Wednesday, 4/24/19 after last lottery appointment    Walk-in reservations for Diag Boards and Diag Banner Poles for 5/13/19-9/23/19 begin; no appointment is needed.