Spring-Summer Advertising

The Spring-Summer lottery takes place in mid-April every year and includes early May through late September advertising dates

  • As of 1:00PM on Friday, April 15, the results of the random drawing (appointment times) are posted here.
  • The 2016 Spring-Summer reservation period encompasses the dates of May 9 through September 19.
  • All appointments take place on Tuesday, April 19 at the SORC, located on the 4th floor of the Michigan Union.  You cannot do reservations over the phone or via email; these conversations are far more effective and efficient in person.  Our staff believes this, and former customers have repeatedly affirmed it.
  • The lottery process, while fair and well-organized, can be intimidating and a little confusing for first-timers.  If you have never participated in the lottery before, it is highly recommended that you stop in and talk to a SORC Student Manager for guidance prior to your appointment.  Student Managers are available for these drop-in conversations during the following slow times at SORC:
    • Friday, April 15   2:00-6:00
    • Sunday, April 17  4:00-8:00
    • Monday, April 18  10:00-8:00
  • Because of decreased demand during the summer, most SORC services are reserved in 4-week periods and are deeply discounted.  All services that are placed by SORC staff (Diag boards, Banners, and Bus Signs) are scheduled for four weeks at a time, Monday through Monday, as follows:
    • May 9 - June 6 
    • June 6 - July 5 (a Tuesday, due to the holiday) 
    • July 5 - August 1 
    • August 1 - August 28/29 
    • Exception 1:  The Michigan Union banner is still reserved weekly rather than monthly
    • Exception 2:  Table Tents are not available until 8/28.  See below for information about Table Tents in August and September.
    • Diag board space rental is FREE during this time.  You pay only for us to move your canvas once every four weeks (required).
    • Space rental charges for Diag Banners, Bus Signs, Digital Ads, and Glass Showcases are 50% off during this time.  
  • Weekly reservations resume in August at regular prices and placement deadlines.  Even though the prices and duration of exposure are different, you still reserve the spaces now.
    • Available dates for Monday-to-Monday services (Diag boards, Diag banner poles, Michigan Union banner) for this time period are:
      • August 29 - September 5  (Michigan Union banner not available this week)
      • September 5 - September 12
      • September 12 - September 19
    • Available dates for Sunday-to-Sunday services (Bus signs, Table Tents) for this time period are:
      • August 28 - September 4 (table tents not available this week)
      • September 4 - September 11
      • September 11 - September 18 
      • Note:  The Thursday-to-Thursday Bus Sign placement option resumes on September 8 and will be available for booking in July as part of the "Fall" reservation period.
    • Available dates for Digital Ads and Glass Showcases for this time period are:
      • August 29 - September 22 (rented by the day, not by the week like the services that are physically placed by SORC students)


Spring-Summer Lottery Timeline

  • Wednesday, 3/30  Online lottery applications open for Diag Board and Diag Banner reservation appointments for Spring-Summer reservations (advertising for May 9 through September 19).  
  • Wednesday, 3/30  Online lottery applications open for Table Tents and Michigan Union banner for August-September dates.
  • Wednesday, 4/13    Deadline 10PM to submit Spring-Summer Lottery Applications for:
    • Diag Boards and Diag Banners for 5/9-9/19
    • Table Tents for 8/28-9/18
    • Michigan Union banner for 5/9-9/19
  • Friday, 4/15    1PM  Diag board-Diag banner lottery results posted
  • Monday, 4/18   7PM  Table Tent lottery results posted
  • Tuesday, 4/19    11AM-4PM In-person reservation for Diag Boards and Diag Banners (by appointment).
  • Tuesday, 4/19    In-person reservations for May 9 through September 19 continue; no appointment is needed after the last lottery appointment.
  • Thursday, 4/21    Online reservation requests open for Bus Signs, Glass Showcases, and Digital Ads for May 9 through September 18.


Fall Advertising:  A Look Ahead

The Fall lottery takes place in mid-September every year and includes late September through late January advertising dates.

  • Early May   Online Fall lottery applications for Diag boards, Diag banners, Table Tents, and the Michigan Union banner open; remain open until Thursday, September 10, 2015.
  • Wednesday, 7/6 (estimated)   Online reservation requests for Bus Signs, Glass Showcases, and Digital Ads for September 18 through mid-January 2017 open; remain open until filled.  Bus sign reservations for Thursday-to-Thursday placement will resume on September 8 and will also open in early July.
  • Wednesday, 9/7  Online lottery applications for Diag boards, Diag banner poles, Table Tents, and Michigan Union banner close.
  • Monday, 9/12      Reservation appointments to reserve Diag boards and Diag banner poles take place from 10:00 a.m. to 10:00 p.m.
  • 9/12-9/16 (all week)     Winners of Table Tent and Union banner lottery can complete reservations in person or via email.

Learn more about Fall advertising

Click here


Why is there a lottery?

  • Completing reservations via lottery instead of on a walk-in, first-come first-serve basis does the following:
    • maximizes the fairness of access to limited campus advertising resources.
    • minimizes the amount of wait time; most advertisers are in and out within 20 minutes.  If we didn't have a lottery, you'd be waiting in line for hours.
    • allows you to do as much as possible from the convenience of your computer.

Read more about the lottery and its history here