SORC

Please note: deadlines for the academic year are different! Please visit the Fall/Winter Deadlines page.

Plenty of advertising space is available from May through late August, and space rental is deeply discounted. However, new placements are only availabe once a month due to limited demand and limited driver availability. Unlike the Fall/Winter, when demand is high and drivers complete routes several days a week, all print advertisements (Diag boards, Diag banners, Bus signs, and the Michigan Union banner) are placed on the same route, generally Mondays, during the Spring/Summer. Available placement dates for 2016 are:

  • May 9 - June 6
  • June 6 - July 5 (Tuesday, due to the holiday)
  • July 5 - August 1
  • August 1 - August 28/29
  • Weekly routes and Fall placement schedules resume on Sunday, August 28 and Monday, August 29
Advertising Service / Item Due Time due / notes
Diag board canvases

Due by 3PM on 5/9 for placement on 5/9.

Due by 3PM on 6/6 for placement on 6/6.

Due by 3PM on 7/5 for placement on 7/5.

Due by 3PM on 8/1 for placement on 8/1.

SORC closes at 4PM
Late placement available? Yes Can be submitted after the placement deadline and will be placed the following Monday. A late fee of $10 per item applies for items submitted late. 
Diag Banner Poles

Due by 3PM on 5/9 for placement on 5/9.

Due by 3PM on 6/6 for placement on 6/6.

Due by 3PM on 7/5 for placement on 7/5.

Due by 3PM on 8/1 for placement on 8/1.

SORC closes at 4PM
Late placement available? Yes Can be submitted after the placement deadline and will be placed the following Monday. A late fee of $10 per item applies for items submitted late. 
Bus signs

Due by 3PM on 5/9 for placement on 5/9 if you glue-mount them; due by Friday if you need SORC to do this.

Due by 3PM on 6/6 for placement on 6/6  if you glue-mount them; due by Friday if you need SORC to do this.

Due by 3PM on 7/5 for placement on 7/5  if you glue-mount them; due by Friday if you need SORC to do this.

Due by 3PM on 8/1 for placement on 8/1  if you glue-mount them; due by Friday if you need SORC to do this.

Submit as late as 3PM on day of placement if you glue-mount them yourself. 

Due at least one business day earlier (which means the previous Friday) if you need SORC staff to glue-mount them. SORC's glue-mounting service is not available if submitted same-day, regardless of the payment of late fees. If you submit your signs on the day they're scheduled to go up, you will need to glue-mount them yourself.

Late placement available? No Bus signs cannot be accepted late due to staffing requirements for placement.  If you miss the deadline for the first month, your signs will be placed the following month, provided that you reserved for more than one month.
Union Banner

Due by 3PM on the date it is scheduled to go up.

SORC closes at 4PM
Late placement available? No Drivers are scheduled only once a week to place the Union banner. Don't miss the deadline!
Glass Showcases Renter's decision! Pick up the key to post your display anytime during regular SORC business hours. Note: SORC is open 11-4 M-F from May through August.
Late placement available? Yes You can pick up the key to post your display any day, but if you do it late, you are not entitled to a refund for any of the missed days. There is no fee for late placement of showcase displays.
Digital Ads   4PM two days before the reservation is scheduled to start. Place your reservation request at least 72 hours (3 business days) in advance. Ads begin displaying at the stroke of midnight on the start date. Email the .jpg file to digital-ad@umich.edu no later than 4PM two business days before you'd like it to begin displaying. 
  • If it starts on Monday, submit by 4PM on Thursday.
  • If it starts on Tuesday, submit by 4PM on Friday.
  • If it starts on Wednesday, submit by 4PM on Monday.
  • If it starts on Thursday, submit by 4PM on Tuesday.
  • If it starts on Friday, submit by 4PM on Wednesday.
  • If it starts on Saturday or Sunday, submit by 4PM on Thursday.
Late placement available? Yes There is no late fee for digital ads submitted late, but no refunds are granted for missed days of advertising.
Table Tents n/a Table Tents in University Unions are not offered during the Spring/Summer. Available by lottery only. Check online for availability of spaces or to be added to the wait list for any week.

 

How far in advance you need to reserve:

Advertising Service  Size of order  Time to allow
Balloons 48 balloons or fewer, pickup at SORC during regular business hours same day or next-day
More than 48 balloons, pickup or delivery 2-3 business days
Delivery anywhere on Central Campus 3-5 business days
Delivery off campus 5-7 business days
Custom requests (arches, items that need to be special ordered) 2-4 weeks
Diag boards Most are reserved during the lottery at the start of each semester.  Check online for available spaces. *
Diag banners Most are reserved during the lottery at the start of each semester.  Check online for available spaces. *
Union banner Available only by lottery at the start of each semester; must be an event, program, or service in the Michigan Union. Available by lottery only. Check online for availability of leftover lottery spaces. *
Bus signs

Reservations for the Spring lottery period, May 9 through September 19, begin on April 21.  Plenty of space is available from May through mid-August, and space rental is deeply discounted. However, drivers are only scheduled to place bus signs once a month. The placement dates for 2016 are:

  • May 9
  • June 6
  • July 5 (a Tuesday, due to the holiday)
  • August 1

If you would like to reserve bus sign space for any of these dates, submit your request online.

Reservations for Fall begin the first week of July.

Request space online here.
Table Tents Most are reserved during the lottery at the start of each semester. Not available during Spring/Summer.  Available by lottery only. Check online for availability of spaces or to be added to the wait list for any week. *
Digital ads Reservations for the Spring lottery period, May 9 through September 22, began on April 21.  Allow at least 72 hours (3 business days) for us to process the request.  Reservations for Fall begin the first week of July. Request space online. Digital ad space is generally always available.
Glass Showcases Reservations for the Spring lottery period, May 9 through September 22, began on April 21.  Most popular showcase locations (Union, Pierpont) fill up fast, but other locations are generally available available except during peak times.  Reservations for Fall begin the first week of July. Go to SORC to reserve space. Check online for available spaces. *