Risk may change over time. When considering sponsorship, ask questions about where the organization is heading. Try to create a picture of the organization now and in the future, and think about what this means in terms of risk.
Here are a few questions that can help determine what risk comes with an organization:
- What type of organization is it?
- What are its major events or programs?
- Where does it perform, practice, or conduct business?
- Does its work require travel? If so, is it domestic travel or international?