Request and Reserve Fall 2026 Advertising Services
The Student Organization Resource Center (SORC, pronounced "source") provides campus advertising resources and services.
- Below is information that is specific to the Fall 2026 reservation period (8/24/25 through 1/11/26).
- For more context about our services, visit our Advertising Services Overview page. If you have never reserved SORC services before, this page will be very helpful to read before you apply.
Now offering IdeaHub and Student Event Advertising!
The IdeaHub, located on the second floor of the Michigan Union, is a vibrant co-working space that serves as a central hub for the university’s 1,700+ student organizations. It fosters collaboration, leadership development, and idea exchange, drawing in an average of 1000 students per day. Leverage the energetic and innovative atmosphere of the IdeaHub to effectively communicate your messages to some of the university's most involved and motivated students.
This new opportunity provides visibility at high-traffic student events organized by the Center for Campus Involvement, putting your message in the spotlight at the heart of Student Life. Ads are placed strategically around events which have anywhere from 200 - 8,000+ students attending depending on the event.
QUICK LINKS
Fall 2026 advertising requests open on June 15th, 2026!
- 1st round appointment request form for the following services
- Diag Board
- Diag Banners
- Table Tents
- IdeaHub Ads
- Student Event Ads
- Digital ad request form
Fall Advertising Timeline
The Fall reservation period begins in August and ends in early January. What to expect:
- Monday, June 15th: Applications to request a first-round appointment for IdeaHub Advertising, Student Event Advertising, Diag Boards, Diag Banners, and Table Tents open.
- Monday, June 15th: Requests for Fall Digital Ads open
- Wednesday, July 15th: Deadline for first-round requests for Diag Boards, Diag Banners, Table Tents, IdeaHub Advertising and Student Event Advertising.
- Before Monday, July 20th: Diag Board, Banner, IdeaHub, Table Tent, and Student Event Advertising appointment times will be announced and listed on SORC website. Click here to see appointment times
- Monday July 20th: First-round appointments start via Zoom. Click here to see appointment times
- August 1st and onward: Second-round Diag board and Banner appointments via Zoom. Click here to request a second-round appointment