Winter 2027 advertising requests are open!
The Winter 2027 advertising period includes dates from 1/19/27-5/3/27. The opportunity to get in the first round of advertising appointments is now! The form to request Winter 2027 1st round advertising appointments is due on November 6th, 2026. For more details, please take a few minutes to read the Advertising Services Overview page of our website. This page is crucial for first-time users.
Please Submit a 2nd-round advertising request if you would like to secure Diag Boards, Banners, IdeaHub Advertising, Student Event Advertising, or Table Tents for any space still available for Fall 2026. You can book digital advertising at any time.
Featuring NEW IdeaHub Advertising
Returning for the second year! The IdeaHub, located on the second floor of the Michigan Union, is a vibrant co-working space that serves as a central hub for the university’s 1,700+ student organizations. It fosters collaboration, leadership development, and idea exchange, drawing in an average of 1000 students per day. Leverage the energetic and innovative atmosphere of the IdeaHub to effectively communicate your messages to some of the university's most involved and motivated students.
Student Event Advertising
This new opportunity provides visibility at high-traffic student events organized by the Center for Campus Involvement, putting your message in the spotlight at the heart of Student Life. Ads are placed strategically around events which have anywhere from 200 - 8,000+ students attending depending on the event.
Digital Ads
Digital ads are always available to reserve!
On average, 16,000 people walk through the union buildings per day during the month of September. Our digital advertising screens across all Union buildings can place your message in front of this large, highly engaged group of students. Follow this link to learn more and request digital ad space. Go to our Fall Advertising Specifics page to learn important dates and how to request space.
About the SORC
The Student Organization Resource Center (SORC, pronounced "source") is dedicated to empowering University of Michigan student organizations, events, and departments by offering advertising services that cost as little as $11/week. Our mission is to make promoting all across campus easy through Student Events, Diag boards, Diag Banners, Digital Advertising, and Table Tents.
SORC Advertising Content Guidelines
We also provide balloon services for campus events and deliver to campus buildings, residence halls and off-campus housing for students.
Office needs like a paper cutter, scanner, fax, and copy machine are also available to use for free or at low cost.