Get to the SORC!

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The Student Organization Resource Center (SORC, pronounced "source")  is dedicated to empowering University of Michigan student organizations, events, and departments by offering advertising services that cost as little as $10/week. Our mission is to make promoting all across campus easy through Bus SignsDiag boardsDiag BannersDigital Advertising, and Table Tents.

Here are the Guidelines for Posting Flyers, Posters, and Other Related Items on University Property

SORC Advertising Content Guidelines

We also provide balloon services for campus events and deliver to campus buildings, residence halls and off-campus housing for students.

Office needs like a paper cutter, scanner, fax, and copy machine are also available to use for free or at low cost.  

Summer Semester Advertising Requests Open Now

Summer Advertising is available to book now. Just one of our advertising services goes on hiatus in the warmer months: Table Tents. Visit this page for more information. Summer advertising space is deeply discounted. To view Advertising Prices & Discounts, visit this page. The Summer reservation period includes May 6 through August 25.

  • Fall Advertising is expected to open in July. The Fall reservation period includes August 26 through early January.
  • We still offer balloons in the Summer, but delivery is very limited. Our team of 8 drivers is reduced to just one. Pick-up is available 5 days a week, during SORC regular business hours.


Digital Ads: Request Space

Winter Advertising requests for Digital Ads will open up on November 6th.

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan Union, Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites. Advertisers may reserve advertising space on over 20 digital screens around campus on a day-by-day basis.

Bus Signs: Request Space

Winter Semester Bus Sign requests are open now! Bus Signs are distributed across up to 30 U of M busses, promoting your organization to the ever-growing number of campus commuters, including students, faculty and staff. SORC is now accepting reservation requests for Bus Signs for the Fall 2024 reservation period. You may request advertising space for dates between now and 5/5/2024.

How to find the SORC!

Our office is located on floor 3M of the Michigan Union, right outside the South Elevator.

If you have any questions, email us at [email protected] or call 734-764-0436.


A few people have told us that it's a little difficult to find SORC, so here is a guide:

From State Street (east entrance)

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If you need help outside these hours, please email [email protected] and we will do our best to assist you or make necessary arrangements.

Please plan ahead for our hours during academic breaks, holiday weeks, and between semesters.

Work at SORC