Digital Advertising

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites.

Advertisers may reserve advertising space on over 20 digital screens around campus on a day-by-day basis. The minimum reservation is three days; the maximum reservation is one semester. Advertisers create their designs, save them as a .jpg file, and submit them to SORC staff before the deadline, and SORC Managers upload the artwork.

Terms of your Digital Ad Reservation/Contract 

Availability

Ads display for 12-15 seconds at a time, in random order. The frequency of exposure depends on the number of organizations that reserve space at the same time as you. You can reserve ad space for as many days as your budget permits, at least a semester in advance. Ads must run for a minimum of 3 days.

Construction Guidelines

As this is a digital service, there is no "construction" per se.  You will simply create a file and email it to SORC.  That file must be in the following format:

• .jpg or .png format (PDFs are not acceptable!)
• 1920 pixels wide x 1080 pixels tall
• Minimum 72 ppi (pixels per inch)
• "RGB" mode

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan Union, Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites. Advertisers may reserve advertising space on over 20 digital screens around campus on a day-by-day basis.

SORC is now accepting reservation requests for Digital Ads for the Fall 2023 reservation period.  You may request advertising space for run dates between now and 1/15/2024. 

All basic content requirements established by SORC apply, most importantly

Below are the minimum requirements for digital ads. Bear in mind that certain times of the year are high volume; please submit requests and artwork as early as possible in late August, early September, academic breaks, and during the transition between academic periods.

Deadline to submit request :  3 days before start

Deadline to submit artwork to be uploaded on the screens: 2 days before start

When you rent daily advertising space on the digital screens, you can expect to see your ad on nearly 30 different screens in the following locations:

Michigan Union: