Skip to Content
U-M COVID-19 updates

SORC

Digital Advertising

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites.

Advertisers may reserve advertising space on over 20 digital screens around campus on a day-by-day basis. The minimum reservation is three days; the maximum reservation is one semester. Advertisers create their designs, save them as a .jpg file, and submit them to SORC staff before the deadline, and SORC Managers upload the artwork.

See Prices for Advertising Services

Digital Ads Live

Click here to see current digital ads live (the same as what is seen on the actual screens).

Digital screens

Digital Ads: Availability

Availability

Ads display for 12-15 seconds at a time, in random order. The frequency of exposure depends on the number of organizations that reserve space at the same time as you.

Digital Ads: Construction

Construction Guidelines

As this is a digital service, there is no "construction" per se.  You will simply create a file and email it to SORC.  That file must be in the following format:

  • .jpg or .png format (PDFs are not acceptable!)
  • 1920 pixels wide x 1080 pixels tall
  • Minimum 72 ppi (pixels per inch)
  • "RGB" mode

Digital Ads: Request Space

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites.

SORC is now accepting reservation requests for Digital Ads for the Summer 2020 and Fall 2020 reservation periods.  You may request advertising space for run dates between now and 1/21/21.  Unlike many other SORC services, it is possible to start a digital ad at the end of one reservation period and continue it into the next.  

a computer screen

Digital Ads: Content

There are some requirements for content in addition to the basic content requirements established by SORC. Find what you need to know and hints for what content works best.

Digital Ads: Deadlines & Placement

Below are the minimum requirements for digital ads. Bear in mind that certain times of the year are high volume; please submit requests and artwork as early as possible in late August, early September, academic breaks, and during the transition between academic periods.

Deadline to submit request :  3 days before start

Deadline to submit artwork to be uploaded on the screens: 2 days before start

Digital Ads: Locations

When you rent daily advertising space on the digital screens, you can expect to see your ad on nearly 30 different screens in these locations.

Featured Staff Member

Olivia V.
MVO

View All Staff Members