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SORC

Digital Advertising

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan League, Pierpont Commons, Palmer Commons, and several Campus Computing Sites.

Advertisers may reserve advertising space on over 20 digital screens around campus on a day-by-day basis. The minimum reservation is three days; the maximum reservation is one semester. Advertisers create their designs, save them as a .jpg file, and submit them to SORC staff before the deadline, and SORC Managers upload the artwork.

See Prices for Advertising Services

Digital Ads Live

Click here to see current digital ads live (the same as what is seen on the actual screens).

Digital screens

Digital Ads: Availability

Availability

Ads display for 12-15 seconds at a time, in random order. The frequency of exposure depends on the number of organizations that reserve space at the same time as you.

Digital Ads: Construction

Construction Guidelines

As this is a digital service, there is no "construction" per se.  You will simply create a file and email it to SORC.  That file must be in the following format:

  • .jpg or .png format (PDFs are not acceptable!)
  • NEW as of 7/5/17!  
    • Former specs:  1024X768 pixels (768 tall; 1024 wide)
    • Correct specs:  1920 pixels wide x 1080 pixels tall
  • Minimum 72 ppi (pixels per inch)
  • "RGB" mode

Digital Ads: Request Space

Digital advertising screens are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan Union, Michigan League, Pierpont Commons, and several Campus Computing Sites.

SORC is now accepting reservation requests for Digital Ads for the Spring-Summer reservation period, which is May through September 27. Unlike many other SORC services, it is ok to start a digital ad at the end of one reservation period and continue it into the next.  

a computer screen

Digital Ads: Content

There are some requirements for content in addition to the basic content requirements established by SORC. Find what you need to know and hints for what content works best.

Digital Ads: Deadlines & Placement

Digital ad reservations must be submitted via email at least 2 business days in advance. The person who completes a contract with you for the space rental is not usually the same person who uploads the ad. We need a little time to process your order. Please allow 3 days or more whenever possible.

Digital Ads: Locations

When you rent daily advertising space on the digital screens, you can expect to see your ad on over twenty different screens in these locations.

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