Advertise at student events!
This new opportunity provides student organizations and departments visibility at high-traffic student events organized by the Center for Campus Involvement, putting your message in the spotlight at the heart of Student Life. Ads will be displayed on 24" x 36" A-Frame signs and placed strategically around the events, which will have anywhere from 200-8,000+ students attending depending on the event. For more information on the events see below. Only student organizations and university departments can rent these spaces to advertise; they are not available to unaffiliated businesses or individuals.
How is advertising space booked?
Student Event Ads will be booked through Zoom appointments each semester just like Diag Boards and Banners. Due to high demand for ad space, a random drawing for appointment times is conducted. Our Advertising Services Overview has more information about this process or click here to get on the mailing list and stay informed about when the application periods are.
Request an appointment to reserve space
Key benefits of advertising at events:
Reach out to a premium audience of 200-8,000+ students per event. By advertising at student-focused events, you are more likely to reach highly motivated and involved individuals who will participate in campus organizations, events, and opportunities.
Benefit from multiple ad views by participating students, as they may encounter your ads 5-10+ times throughout these events, enhancing brand recall and message retention.
Take advantage of the natural group setting where students are actively seeking topics for discussion and sharing about their experience on social media. Your ad could be the next buzz on campus that gets talked about long after the event is over. Encourage students to talk about or share your ad through speaking to what they care about, giveaways, and prompting discussion.
Engage students with QR codes and interactive content. Tailor your advertising content to resonate with the theme and mood of each event, ensuring a natural fit and enhanced connection.
Events you can advertise at:
Festifall is the largest organization fair at the University of Michigan. Held during the first week of classes, it is estimated that attendance reaches over 8,000 participants.
Festifall-Central: 5,000+ students | Wednesday, August 28th | 2:30-5:00 ~and~ 6:00-8:30pm | Diag and Ingalls Mall.
Festifall-North: 3,000+ students | Monday, August 26th | 5:00-8:00pm | Gerstacker Grove
August 24th, 8-11PM
A night of performances, fun activities, and snacks at the Michigan Union! Show off your skating skills at our roller rink, enjoy a dueling pianos performance, play some competitive games against your new friends, and come away with free giveaways. Come enjoy all of this and so much more at this big event hosted by University Unions!
August 30th, 7-11 PM
Go Blue Mix is the first UMix Late Night event of the year. Activities have included zipline, mechanical riding football, inflatables, lawn games, music, glow games, and more at the Michigan Union.
August 24th, 2-5PM
Celebrate the beauty and uniqueness of north campus with Go North! Enjoy free snacks, inflatables, a slip-n-slide, axe throwing, temporary tattoos and more!
Football pre-game tailgate, free food, and swag on the front lawn of the Michigan union. Attendance depends on time of game and opponent. Later games will have more students come.
Dates
- August 31st vs Fresno State, 7:30PM game
- September 7th vs Texas, 12:00PM game
- September 14th vs AR State, 12:00PM game
- September 21st vs USC, 3:30PM game
- September 28th vs Minnesota, TBD
- October 26th vs Michigan State, TBD
- November 2nd vs Oregon, TBD
- November 23rd vs Northwestern, TBD
UMix Late Night is the University of Michigan's premier late night tradition filled with fun activities and events for all UM students! UMix is always free, and offers a variety of activities such as performances, arts and crafts, inflatables, games, giveaways, and delicious food at the Union buildings.
Dates
- September 13th at the Michigan Union
- September 27th at the Michigan Union
- October 18th at Pierpont
- November 1st at the Michigan Union
- November 15th at Pierpont
- December 6th at the Michigan Union