General Advertising
“We have consistently been using SORC to post Diag Boards for advertising the performances of our musicals. The result has been hundreds of people attending our shows across all the performances — plus, it gives our members a special sense of pride in their involvement with the show as they can see the high quality poster displayed at such a central part of campus. A major benefit of theater as an artform is that it provides people with a space to express themselves to an audience, and SORC Services are great for amplifying the voices of our members to a wider audience.” - Craig Darnell, Not Even Really Drama Students
“SORC has been an excellent resource to advertise for our semesterly concert. Not only can we advertise our concert program via diag boards by exposure, but we also love to turn our involvement with the SORC into a social media campaign where members are encouraged to repost the diag board to their social media accounts! All of this wouldn't be possible without the help of SORC. Additionally, SORC is incredibly organized when it comes to signing up for diag board spaces, the process is simple, easy to understand, and very fair for spaces that are under high demand.” - Anna VanKampen, Arts Chorale
“We buy ad space on table tents, diag boards, and diag banners every semester. It's an important part of our on-campus marketing strategy. The staff and student-staff are very easy to work with at SORC with clear, timely messages and efficient processes. Go SORC! Go Blue!" - Danielle Dimcheff, Marsal Family School of Education
“Working with SORC has been incredibly easy and beneficial to our unit. The SORC staff is helpful and answered any and all questions we've had in promoting our school. I would recommend all units utilize SORC for their advertising needs on campus. I know that every year we will be able to promote our courses and performances through myriad ways, such as bus signs and diag boards, with SORC” - Branon Monzon, School of Music, Theatre & Dance
“SORC's services has helped our department build awareness on campus and recruit students for our classes, events and programs. The SORC team is very helpful and will offer recommendations based on what we're looking for. I highly recommend them.” - Amanda Benjamin, ArtsEngine
“I have had such a wonderful experience working with SORC over the last 3 years. The student staff are always paragons of customer service; the rates for advertising on campus are more than reasonable; and the ease with which it is to work with SORC is unparalleled. I always look forward to working with SORC every year for our Giving Blueday campaign.” - Daniel Long, Office of University Development
“Last fall, I was the Director of Public Relations for my pre-health fraternity, Alpha Epsilon Delta, and reached out to SORC to inquire about running a digital advertisement during our rush process. This was during the internet outage on campus, but the SORC staff were extremely helpful in guiding me to the correct resources, despite the disturbance in internet access. I would recommend SORC to any student organization aiming to get their name out on campus, and am excited to partner with them again this fall on behalf of Alpha Epsilon Delta.” - Ellie, Alpha Epsilon Delta
“The SORC services are crucial to our team’s success. Thanks to their dedication and commitment to provide such great services we’re able to get the word out about our recruitment events every fall allowing us to bring in a strong freshmen class every year. Without their advertising services I have a hard imagining how’d we manage” - Benjamin Adloff, Men's Rowing
Partnering with SORC has been great for raising awareness about Maize Days across campus! I look forward to utilizing ad space again for future events. - Adrienne, Student Philanthropy
“Purchasing advertisement through SORC allowed us to spread awareness about Maize Days prior to the week of events. This was helpful in building excitement around campus and getting students registered for the week-long scavenger hunt prior to its start. Advertisement opportunities are located in high-traffic areas of campus with high student visibility.” - Carter Wooley, Student Philanthropy (Annual Giving)
“SORC is the one-stop-shop to getting the word out around campus. From diag boards, table tents, banners, digital displays, bus ads... we've partnered with their team and have heard from our students and staff that they notice us when walking around campus. Max specifically has been very helpful in giving a heads-up on timelines, and all of the students we've worked with have been professional and helpful.” - Madison Brow, Marketing and Communications - Ford School of Public Policy
“Incredibly supportive of expanding campus impact through advertisement and monetary support. Able to engage with leadership training to better understand how to support and retain club members.” - Bea Kaskie
“As a student performing arts society, advertising to other students on campus is a key part of my organization's operations. The folks at SORC have made that process remarkably streamlined across a wide variety of offerings. What could easily become overwhelming to a new hand like myself was made easy to navigate, and of immense help.” - Todd Maslyk, University of Michigan Gilbert and Sullivan Society
“I've worked with SORC for bus signs, Diag signs, and Diag banners. They have always been super helpful and quick to answer questions, and the process is super easy to understand!” - Chelsea Sun, Fall Engineering Career Fair
“Working with SORC to get the Common Reading Experience advertised has been a wonderful experience. The staff is quick to respond and helpful in finding the best locations for advertisement. Each year we work with SORC” - Lauren Taylor, COE - Honors and Engagement Programs
“I am on the email list for SORC, and I'm also a student leader of a project team. We plan to use SORC services to advertise our organization. Although we haven't purchased anything yet, checking into the different kinds of advertisement we could leverage has been very easy. The email list and website combined have worked very well in keeping us up to date on opportunities, as well as costs to our organization. Both are communicative, easy to navigate, and to understand.” - Marisa May, Student Org.
“It has been 2 years since we have begun utilizing the various services of SORC. They have exceptional staff that assist with getting our marketing items out to the U-M community. We find the support easy to access and it provides multiple paths (i.e., table tents, bus signs, diag signs, etc.) to deliver information to students where they are. Thank you for all of the great support!” - Susan Rinaldi, Human Performance & Sport Science Center, School of Kinesiology
“We have always had great interactions with the SORC staff. They are quick and helpful when it comes to diag board reservations and retrieval. They were also very communicative and knowledgable when we were doing digital advertisement requests for our semester shows. We appreciate their hard work and look forward to working with them more in the future.” - Kali, Groove Percussion and Performance
“Working with SORC to advertise the ITS internship program was a fantastic experience. From the start, their team was incredibly responsive, always ready to answer my questions and provide detailed guidance. Overall, SORC did an amazing job. Their expertise, responsiveness, and dedication made a significant impact on our intern recruiting efforts, and I couldn't be happier with the results.” - DePriest Dockins, ITS
“Sorc has been a reliable organization to work with for our advertising need, We always get responses and information when we need it and they go above and beyond to help us. For example, recently in winter semester, they had thought our poster was lost, and a staff member helped me by looking for it, and it was eventually recovered.” - Averyl Cobb, The Michiganensian Yearbook
“I appreciate how the staff is friendly, informed, and tact in helping to achieve our advertising goals. I have always been treated well by staff members of SORC and appreciate their willingness to teach us along the way in order to improve our advertising and stay within the rules of SORC. I appreciate how SORC is clear about the guidelines for Diag Boards and Bus Ads. We are grateful for all you do for us!” - Evan Kiel, Rude Mechanicals
“The Student Organization Resource Center (SORC) has been an invaluable support and resource for my various promotion needs on campus. SORC staff is prompt in responding to inquiries and is always willing to work with us to meet our requests. I consistently see positive returns on investment whenever I use SORC's advertising services. Keep up the great work!” - Raquel Buckley, International Institute
“My organization has not yet used SORC services, however, banners in the Diag and the advertising on the Blue Busses have been two of the main avenues through which I've discovered either internships, student organizations, university departments, events, etc.” - Kamika Kaur, Maternal and Child Health Student Association (MCHSA)
“SORC was easy and informative to collaborate with! They were quick to respond to our initial inquiry and supportive throughout the process of securing diag poster spaces. Highly recommend utilizing their available marketing resources!” - Amanda Schultz, Office of Action-Based Learning
“SORC is a great asset to the campus community with easy to take advantage of advertising opportunities. Everyone I've worked with has been so kind and helpful, and I so appreciate their attention to detail as well as their ongoing work to streamline reservation processes.” - Lilian Varner, The University Musical Society (UMS)
“SORC has been so helpful with figuring out the best way to find resources for funding. Their other workshops were also very encouraging when it came to recruiting for the upcoming year and I enjoy the incentives of participation with advertising.” - Rachel Lim, Resource Association of Premedical Students (RAPS)
Diag Boards
“We got the diag board to promote the show Yotonix which is a collaboration between our club Photonix and Revolution Chinese Yoyo. SORC was very helpful throughout the diag board process. The staff were very responsive and friendly with answering any questions we had. The diag board got our members excited about our show and boosts morale so we plan to keep doing it in the future.” - Maria Lee, Um Photonix
“We love working with the SORC. Their team does a great job of ensuring that our organization is well-represented via their advertising services. There have been times when things don't go accordingly to plan (i.e. a print job gets delayed) and the SORC staff is always supportive of working with us to get our ads up ASAP. The students are always on the ball and well-organized, whether we're waiting for an appointment in the Diag Board lottery or having our designs checked to make sure that they comply with standards. I can tell that this is a hard-working team and always a pleasure to work with.” - Megan Abramzon-Levitski, Wolverines for Life
“SORC was super helpful with helping our new org to buy a diag banner. Most of us were unaware of the process but SORC helped us along the way from selecting a location to payment to putting up our board even when our production was running late. They were super flexible with us and supported us throughout the process.” - Braden Goldman, Sigma Phi Epsilon
“We have used SORC for many years and love them! From bus signs to digital ads to Diag boards, SORC advertising options are a great cost-effective way to reach U-M faculty, staff, and students alike. Their students/staff are great to work with and always so helpful and friendly.” - Ruth Gretzinger, Michigan Creative
“SORC has always been an organization with which it is incredibly easy to work. My first time reserving a diag board, the student workers guided me through the entire process well and answered all of my questions patiently.” - Danielle Schmidt, Programs in International and Comparative Studies
Banners
“SORC has been great! No complaints with reserving rooms or other billboards around campus. Specifically one example comes to mind where a worker helped our student org ACCESS get a banner back even though we missed the open times. I really appreciated the effort of that employee. Overall good.” - Chris Dong, ACCESS
Digital Ads
“We advertised our annual RNA Symposium through digital displays located throughout campus to get the word out about our event. The entire process was seamless, from filling out the request form, confirming the order, the complete availability of staff to answer questions, to technical requirements and specs and billing. Professionalism and efficiency all the way, thank you SORC!” - Paul Avedisian, LSA Chemistry/Center for RNA Biomedicine
“Our experience with SORC for digital advertising was exceptional. Despite being new to the platform, the team guided us through the process seamlessly, providing clear instructions and valuable resources. Even when I made a mistake on the form, they swiftly corrected it without any hassle. I am eager to collaborate with the SORC team again for our future advertising requirements.” - Rob Gorczyca, Michigan Ross
“The SORC Team was a great help when it came to putting up bus signs and displaying digital signs for various projects, including campaigns for U-M GPT and internships. We are very appreciative and this helped raise awareness.” - Achaia Murphy, Information and Technology Services
Bus Signs
“The SORC bus signs are a great way to advertise to the entire student body. It was well suited for the career fair, as everyone riding to north campus would be exposed to our marketing.” - Ibrahim Musaddequr Rahman, Fall Engineering Career Fair