“We have consistently been using SORC to post Diag Boards for advertising the performances of our musicals. The result has been hundreds of people attending our shows across all the performances — plus, it gives our members a special sense of pride in their involvement with the show as they can see the high quality poster displayed at such a central part of campus. A major benefit of theater as an artform is that it provides people with a space to express themselves to an audience, and SORC Services are great for amplifying the voices of our members to a wider audience.” - Craig Darnell, Not Even Really Drama Students
“Working with SORC has been incredibly easy and beneficial to our unit. The SORC staff is helpful and answered any and all questions we've had in promoting our school. I would recommend all units utilize SORC for their advertising needs on campus. I know that every year we will be able to promote our courses and performances through myriad ways, such as bus signs and diag boards, with SORC” - Brandon Monzon, School of Music, Theatre & Dance
“SORC has been an excellent resource to advertise for our semesterly concert. Not only can we advertise our concert program via diag boards by exposure, but we also love to turn our involvement with the SORC into a social media campaign where members are encouraged to repost the diag board to their social media accounts! All of this wouldn't be possible without the help of SORC. Additionally, SORC is incredibly organized when it comes to signing up for diag board spaces, the process is simple, easy to understand, and very fair for spaces that are under high demand.” - Anna VanKampen, Arts Chorale
“SORC is our go to place on campus for event decorations and program advertisements. Working with the knowledgeable students, who provide great insight and perspective, from balloon bouquets to Diag board placement/selection to reaching large number of the U-M community through bus signs and digital signage, SORC has been a great opportunity!” - Stephanie Beld-Steichen, Campus Information
“SORC is the one-stop-shop to getting the word out around campus. From diag boards, table tents, banners, digital displays, bus ads... we've partnered with their team and have heard from our students and staff that they notice us when walking around campus. Max specifically has been very helpful in giving a heads-up on timelines, and all of the students we've worked with have been professional and helpful.” - Madison Brow, Marketing and Communications - Ford School of Public Policy
“We got the diag board to promote the show Yotonix which is a collaboration between our club Photonix and Revolution Chinese Yoyo. SORC was very helpful throughout the diag board process. The staff were very responsive and friendly with answering any questions we had. The diag board got our members excited about our show and boosts morale so we plan to keep doing it in the future.” - Maria Lee, UM Photonix
“I've worked with SORC for bus signs, Diag [boards], and Diag banners. They have always been super helpful and quick to answer questions, and the process is super easy to understand!” - Chelsea Sun, Fall Engineering Career Fair
“It has been 2 years since we have begun utilizing the various services of SORC. They have exceptional staff that assist with getting our marketing items out to the U-M community. We find the support easy to access and it provides multiple paths (i.e., table tents, bus signs, diag signs, etc.) to deliver information to students where they are. Thank you for all of the great support!” - Susan Rinaldi, Human Performance & Sport Science Center, School of Kinesiology
“We have always had great interactions with the SORC staff. They are quick and helpful when it comes to diag board reservations and retrieval. They were also very communicative and knowledgable when we were doing digital advertisement requests for our semester shows. We appreciate their hard work and look forward to working with them more in the future.” - Kali, Groove Percussion and Performance
“We have used SORC for many years and love them! From bus signs to digital ads to Diag boards, SORC advertising options are a great cost-effective way to reach U-M faculty, staff, and students alike. Their students/staff are great to work with and always so helpful and friendly.” - Ruth Gretzinger, Michigan Creative
“We buy ad space on table tents, diag boards, and diag banners every semester. It's an important part of our on-campus marketing strategy. The staff and student-staff are very easy to work with at SORC with clear, timely messages and efficient processes. Go SORC! Go Blue!" - Danielle Dimcheff, Marsal Family School of Education
“SORC has always been an organization with which it is incredibly easy to work. My first time reserving a diag board, the student workers guided me through the entire process well and answered all of my questions patiently.” - Danielle Schmidt, Program in international and Comparative Studies
“SORC was easy and informative to collaborate with! They were quick to respond to our initial inquiry and supportive throughout the process of securing diag poster spaces. Highly recommend utilizing their available marketing resources!” - Amanda Schultz, Office of Action - Based Learning