SORC

Important:  deadlines vary around semester breaks and holidays, including Labor Day.  It is your responsibility to ask the deadline for your materials when you RESERVE the space.  

Please note: deadlines for May through August are different! Please visit the Summer Deadlines page.

Advertising Service / Item Due Time due / notes
Diag board canvases, Diag banners Sunday 7:45 p.m.
      Late placement available? Yes Can be submitted as late as Thursday at 5:00 p.m., and will be placed Thursday night.  Late fee applies if submitted between Monday and Thursday. 
Table Tents Friday 6:00 p.m.
      Late placement available? No Table tents cannot be accepted late due to staffing requirements for placement.  You may insert your own ads in table tent holders, but these arrangements must be made with the Manager (who is not available on weekends).  There is no late fee if you insert your own table tents.
Sunday bus signs Thursday, Friday Due by Thursday at 8:00 p.m. if you need SORC staff to glue-mount them. Due by Friday at 6:00 p.m. if you glue-mount them yourself.
      Late placement available? No Bus signs cannot be accepted late due to staffing requirements for placement.  If you reserve the space for multiple weeks, but miss the deadline for the first week, simply turn in your bus signs before the next week's deadline and they will be placed on the second Sunday of your reservation.
Thursday Bus signs Thursday Wednesday at 8:00 p.m. if you need SORC staff to glue-mount them. Thursday at 5:00 p.m. if you glue-mount them yourself.
      Late placement available? No Friday bus signs cannot be accepted late due to staffing requirements for placement. If you reserve bus sign space for multiple weeks, but miss the deadline for the first week, simply turn in your bus signs before the next week's deadline and they will be placed on the second Friday of your reservation.
Union Banner Sunday 7:45 p.m.
      Late placement available? Yes Can be submitted as late as Thursday at 5:00 p.m.  Additional staffing required; late fee applies.
Glass Showcases Renter's decision! Pick up the key to post your display anytime during regular SORC business hours. Note: SORC is closed on Saturdays.
      Late placement available? Yes You can pick up the key to post your display any day, but if you do it late, you are not entitled to a refund for any of the missed days. There is no fee for late placement of showcase displays.
Digital Ads   7:00 p.m. two business days before the reservation is scheduled to start. Reserve at least 48 hours in advance. Ads begin displaying at the stroke of midnight on the start date. Email the .jpg file to digital-ad@umich.edu no later than 7:00 p.m. two business days before you'd like it to begin displaying. 
  • If scheduled to start on Monday, submit by 7:00 p.m.  on Friday.
  • If scheduled to start on Tuesday, submit by 7:00 p.m.  Sunday.
  • If scheduled to start on Wednesday, submit by 7:00 p.m.  Monday.
  • If scheduled to start on Thursday, submit by 7:00 p.m.  Tuesday.
  • If scheduled to start on Friday, submit by 7:00 p.m.  on Wednesday.
  • If scheduled to start on Saturday or Sunday, submit by 7:00 p.m.  Thursday.
     Late placement available? Yes There is no late fee for digital ads submitted late, but no refunds are granted for missed days of advertising.

How far in advance you need to reserve:

Advertising Service  Size of order  Time to allow
Balloons Small recognition bouquet, pickup same day
Up to 48 balloons, stock colors, pickup 1-3 days
Large orders, delivery 3-5 days
Custom design work 1-2 weeks
Diag boards Most are reserved during the lottery at the start of each semester.  Check online for available spaces. *
Diag banners Most are reserved during the lottery at the start of each semester.  Check online for available spaces. *
Union banner Available only by lottery at the start of each semester; must be an event, program, or service in the Michigan Union. Available by lottery only. Check online for availability of leftover lottery spaces. *
Bus signs Bus signs fill up during many weeks during peak programming times in the fall and winter semesters.  Winter semester reservations begin in December.  Reservations for Summer and early September begin in April.  Reservations for Fall begin the first week of July. Plenty of space is available from May through mid-August, and space rental is deeply discounted. Request space online. During peak season, allow at least three weeks.
Table Tents Most are reserved during the lottery at the start of each semester. Not available during Spring/Summer.  Available by lottery only. Check online for availability of leftover lottery spaces. *
Digital ads Allow at least 24 hours for us to process the request. Request space online. Digital ad space is generally always available.
Glass Showcases Reservations usually begin the day after lottery appointments. Most popular showcase locations (Union, Pierpont) fill up fast, but other locations are generally available available except during peak times.  Go to SORC to reserve space. Check online for available spaces. *